MBA Marketing

Overview

An MBA in Marketing is a two year (four semester) PG course. It is a combination of the basics of learning business management along with in-depth marketing skills such as digital marketing, consumer behavior, sales and distribution, branding, advertisement, and market analysis. Case studies, live projects, internship, and industry interface are some of the tools that make the program enable the students to have both theoretical as well as practical skills to help them to become job ready to compete with others in the competitive sectors.

Eligibility Criteria

To be eligible for an MBA marketing program, one must have completed their

bachelor’s in BBA marketing or any other course with a minimum aggregate of 50%

In addition, candidates need to take management entrance exams like

SNAP XAT CAT GMCAT NMAT

to get admission in top B-schools in India.

Curriculum & course structure

Semester 1

  • 1 Principles of Marketing Management

  • 2 Managerial Economics

  • 3 Business Statistics & Analytics

  • 4 Financial Accounting for Managers

  • 5 Organisational Behaviour

  • 6 Business Communication

  • 7 Microeconomics & Indian Economy

Semester 2

  • 1 Consumer Behaviour

  • 2 Sales & Distribution Management

  • 3 Marketing Communications

  • 4 Operations Management

  • 5 Human Resource Management

  • 6 Legal Aspects & Business Ethics

  • 7 Entrepreneurship & Innovation

Semester 3

  • 1 Marketing Research & Analytics

  • 2 Brand/Product Management

  • 3 Advertising & Promotion Management

  • 4 International Marketing

  • 5 E-Marketing

  • 6 Strategic Marketing

  • 7 Data-Driven/Marketing Analytics

Semester 4

  • 1 Digital Marketing

  • 2 Retail Management

  • 3 Customer Relationship Management

  • 4 Electives (e.g., Rural, Services)

  • 5 Project/ Dissertation

  • 6 Seminar/ Industry Interface

  • 7 Viva Voce

Course fees

Course Tuition fee (approx) Total fee (approx)

Master of Business Administration (MBA) Marketing

Rs 8,00,000

Rs 16,00,000

Note: Pursuing a distance or online MBA course in Marketing costs between 1,00,000- 4,00,000 depending on the institute, duration, and the type.

Course Duration

3 years (6 semesters)

Job opportunities

Brand Manager

Marketing Analyst

Digital Marketing Manager

Product Manager

Sales Head

Market Research Analyst

Advertising Manager

Business Development Executive

Top Recruiters

Banks Deloitte Infosys Wipro KPMG Reliance Industries Amazon India Aditya Birla Group Tata Consultancy Services (TCS) Banks Deloitte Infosys Wipro KPMG Reliance Industries Amazon India Aditya Birla Group Tata Consultancy Services (TCS)

Benefits of Pursuing MBA in Marketing

  • Opportunities to work at top companies like HUL, P&G, Amazon, Google, Tata, Airtel, and Aditya Birla Group
  • Better salary with starting pay ranging between 4LPA- 10LPA.
  • Enhanced skills like problem solving, analytical thinking, and communication skills.
  • Helps start a business with all the right approaches
  • Helps master real-time marketing trends and how to be at the top of the market.