BBA Marketing

Overview

A Bachelor of Business Administration in Marketing is one of the most sought-after undergraduate courses provided by top Indian universities and which prepares students for challenging and challenging business and marketing careers. A three-year degree course which combines basic business knowledge with specialized marketing skills, producing graduates capable of succeeding amidst India's rapidly changing and increasingly globalised market environment.

Eligibility Criteria

Any student who has completed his/her

10+2 with minimum aggregate of 50% from a recognised board is eligible to pursue BBA in Marketing

In addition, some colleges require aspirants to take entrance examinations like

MAT CAT GMCAT

Thus, students applying should review certain institutions' admission rules to increase their selection chances.

Curriculum & course structure

The BBA Marketing curriculum is structured to provide both theoretical grounding and practical skills. Here’s an outline of semester-wise topics covered across most Indian universities:

Semester 1

  • 1 Management & leadership

  • 2 Organizational Behaviour

  • 3 Business Economics

  • 4 Business Communication

  • 5 Business Accounting

Semester 2

  • 1 Financial Management

  • 2 Human Resource Management

  • 3 Operations Management

  • 4 Essentials of Marketing Management

  • 5 Quantitative Techniques

Semester 3

  • 1 Research method

  • 2 Business Computing & IT Applications

  • 3 Business Analytics for Managers

  • 4 International Business

  • 5 Essentials of Entrepreneurship

Semester 4

  • 1 Data Visualisation

  • 2 Total Quality Management

  • 3 Basics of Digital Marketing

  • 4 Services Marketing

  • 5 Managing Customer Relationships

Semester 5

  • 1 Strategic Management

  • 2 Basics of Artificial Intelligence

  • 3 Managing Brands

  • 4 Sales and Distribution Management

  • 5 Consumer Behaviour & Market Research

Semester 6

  • 1 Essentials of Logistics & Supply Chain Management

  • 2 Integrated Marketing Communication

  • 3 Legal Environment of Business

Course fees

Course Tuition fee (approx) Total fee (approx)

Bachelor of Business Administration (BBA) Marketing

Rs 30,000-85,000

1,80,000 – 5,10,000

Course Duration

3 years (6 semesters)

Job opportunities

Marketing Executive

Digital Marketing Associate

Sales Manager

Market Research Analyst

Brand Manager (entry-level)

Advertising Executive

Business Development Executive

Content Marketing Specialist

Social Media Manager

Client Relationship Manager

Top Recruiters

Banks Deloitte Infosys Wipro KPMG Reliance Industries Amazon India Aditya Birla Group Tata Consultancy Services (TCS) Banks Deloitte Infosys Wipro KPMG Reliance Industries Amazon India Aditya Birla Group Tata Consultancy Services (TCS)

Benefits of Pursuing BBA in Marketing

  • Wide Range of Career Opportunities
  • Industry-Relevant and real-time Skills
  • Versatility and Employability
  • Entrepreneurial Edge needed to thrive in the 21st century
  • Real-time insights on Industry Trends
  • Personal Developmentghts.